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Why Don’t Marketers Start Newspapers?
(And no, I am not talking about content marketing.)
Jan 14
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Christopher Krull
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Why Don’t Marketers Start Newspapers?
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June 2023
Despite best efforts, advertising still looks like advertising
I don’t drink Coke. I don’t mind it but I just don’t drink it. It dehydrates me and gives me a syrupy feeling in my throat. Nonetheless, it wants to be…
Jun 6, 2023
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Christopher Krull
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Despite best efforts, advertising still looks like advertising
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The Long, Dark Tail
Heard of the Long Tail Theory of Media Consumption? Chris Anderson, editor and chief of Wired explains “The theory of the Long Tail is that our culture…
Jun 6, 2023
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Christopher Krull
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The Long, Dark Tail
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Positivism: What is it? Who cares?
Positivism was a concept I encountered in grad school. It’s defined as a philosophical system that holds that every rationally justifiable assertion can…
Jun 6, 2023
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Christopher Krull
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Positivism: What is it? Who cares?
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About Me
At Saint Louis University (SLU), part of my job was making sure the work Communication undergraduate students do got noticed online. To do this, I wrote…
Jun 5, 2023
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Christopher Krull
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About Me
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