Archive - Christopher’s Substack

Why Don’t Marketers Start Newspapers?

(And no, I am not talking about content marketing.)

Jan 14, 2024 • Christopher Krull

June 2023

Despite best efforts, advertising still looks like advertising

I don’t drink Coke.

Jun 6, 2023 • Christopher Krull

The Long, Dark Tail

Heard of the Long Tail Theory of Media Consumption?

Jun 6, 2023 • Christopher Krull

Positivism: What is it? Who cares?

Positivism was a concept I encountered in grad school.

Jun 6, 2023 • Christopher Krull

About Me

At Saint Louis University (SLU), part of my job was making sure the work Communication undergraduate students do got noticed online.

Jun 5, 2023 • Christopher Krull

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